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Recently, the realization of the need for specialized marketing staff has gained momentum in the OPO industry. The OPOs that understand marketing principles, understand that the services they provide to a hospital must answer the needs of those responsible for affecting donation. Developing and implementing customized action plans designed to increase donation and assessing key client needs are included in this marketing plan. When marketing concepts and strategies are understood, supported and practiced consistently in OPOs, referrals and donation rates increase.

All DCIDS programs have migrated to a marketing philosophy, and without exception, referral numbers, donors and the quality of our relationships with our hospitals have improved.

Strategies of this approach include:

DCIDS also has developed data systems to record and track the volumes of information that partnerships with hospitals produce. DCIDS felt this was needed to improve information flow across the board and decrease the liability of "individual specific" data.

Also new to the Tennessee region, in support of the aforementioned law, was the development of a Designated Requestor program. This program was designed by the hospital development staff to educate and certify hospital personnel as requestors in the donation process.

The program has been very well received by hospitals in this area with over four hundred designated requestors from 43 hospitals certified since the program began in the spring of 1998.

Regional Offices

Golden State Donor Services 1.916.567.1600 Referrals 1.800.762.8819 Fax  1.916.567.8300

Mountain Region Donor Services 1.423.915.0808  Referrals 1.888.562.3774 Fax  1.423.915.1170 

New Mexico Donor Services 1.505.843.7672 Referrals 1.800.843.7672 Fax  1.505.343.1828

Sierra Eye and Tissue Donor Services 1.916.569.0200 Referrals 1.800.762.8819 Distribution 1.800.435.5780 Fax  1.916.569.0300

Tennessee Donor Services Nashville 1.615.234.5251 1.888.234.4440 Referrals 1.800.969.4438 Fax  1.615.320.1655

Tennessee Donor Services  Chattanooga 1.423.756.5736 Fax  1.423.756.5904

Tennessee Donor Services Knoxville 1.865.588.1031 Fax 1.865.588.5903

Tennessee Donor Services Jackson 1.731.425.6393

Our Corporate Office

DCIDS Organ Services 1.888.234.4440

DCIDS Tissue Services 1.888.234.4399

DCIDS Tissue Orders 1.888.216.0319